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A  JOURNEY

A  JOURNEY

Every surfer knows the moment, standing at the edge of the sea, watching the waves roll in, and thinking, “I wish I’d brought my other board.” That longing sparked a simple idea: what if there was one board that could become them all?
 

A Journey is that board. A modular design that transforms into a performance shortboard, midsize, funboard, or longboard. With its accessories, it becomes not just one board, but a quiver of more than 300 variations, ready to meet the ocean as it changes, ready to meet you wherever you are in your surfing.


But it was never just about clever design. A surfboard has to feel alive. That’s why A Journey carries a hull unlike any other: an overall convex “V” with twin concave channels hidden inside. Some call it a double-channel V hull. What it does is quiet but powerful. It makes surfing easier for beginners to catch the wave of their life, and it lets experienced surfers draw lines they didn’t think possible.


Kelly Slater himself felt it. He rode this hull, and today it flows through three of his Slater Designs models. That kind of validation is humbling, and it tells me this design belongs in the water, in the hands of surfers everywhere.

One board to carry. One board to trust. One board for every session, every wave, every journey.
 

That’s what this is. A Journey.

HOLD ON

I surprised my friend Zach with a pair of fins I’d been working on. Zach is a former Quiksilver pro, and I wanted an honest test. We started with a baseline: he paddled out on a stock keel set, the same template as my design. After just three waves he came in shaking his head. “I can’t ride these things. I can’t get them to do anything.”


Then he switched to my new fins. Same outline, but with the design twist I’d built in. When he came back to the beach, his face said it all. “WTF keel fins! These things took me top to bottom like my favorite performance set… and they’re so fast, it’s the craziest!”


The spark for this idea came from something simple, staring at my five-blade razor one morning and wondering, what if? I built a prototype, took it into the water, and felt something entirely new. These fins grip the face of the wave like crampons on ice, yet they lift and drive with a freedom that’s unlike anything else I’ve ever ridden.


In more than 80 years of fin design, there hasn’t been much that truly changed the way boards connect with waves. But this feels different. It feels alive.

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